Join a team specializing in creating digital advertising strategies that generate ROI while still being relevant and engaging to the target audience.
FREQUENTLY ASKED QUESTIONS
What is the paid advertising department?
The paid advertising department is a part of the marketing department within a company. It deals with all the advertising and promotions that are done for the company to increase their sales. They work on promoting their products and services in different ways, like through TV commercials, newspaper ads, radio advertisements, social media posts etc.
The paid advertising department is also responsible for managing all the advertisement campaigns that are set up by the company to reach their target audience. They might be in charge of getting quotes from different suppliers who can help them with these campaigns too.
What are the services provided by the paid advertising department?
The paid advertising department provides a wide range of services to their clients, including but not limited to:
What skills do I need to join the Paid Advertising Department?
To join this department, you need to have excellent writing skills and a good understanding of how different advertising media work. You should also be comfortable with using social media channels like Facebook, Instagram, TikTok and Twitter to promote content to a wide-range of audiences.
How can I apply to work in the paid advertising department?
Apply through the Job Opening section!
There is no such thing as a ‘typical day’ in this department. Many times, the tasks will be catered to the specific needs of a client.
You’ll be able to have a heavy influence on developing the marketing ideas, campaigns and adverts that are used to generate clicks, inquiries and sales.
You will spend most of your time in this role interacting with other departments within the agency and gaining a more holistic view of marketing.
A marketing agency paid advertising department is responsible for the implementation of various advertising campaigns for clients. The internet has made it possible for marketing agencies to broaden their horizons and offer more services than just traditional offline advertising (e.g. billboards, flyers, etc.).
SALES & MARKETING STRATEGIST
The Sales Representative is responsible for maximizing the company's revenue by selling and promoting the company's products to potential customers. This includes prospecting, cold calling, negotiating contract terms, and providing customer support.
SEO & SEARCH STRATEGIST
The SEO Strategist will be responsible for ensuring that all web properties are optimized to achieve maximum ranking in search engines.
The Content Marketing Strategist is responsible for writing and developing content marketing strategies that increase awareness and engagement with the content.
The Videographer is responsible for providing video production services for the company. This includes coordinating and executing video shoots, editing footage, and creating video assets from scratch.
The Financial Controller is responsible for the preparation of financial statements and budgets. Additionally, the Financial Controller will manage the day-to-day financial operations of the company.
The Project Manager is responsible for supervising and directing projects from inception to completion. This includes managing the project teams, project stakeholders, and managing the budget.
The Web Designer will work with the Marketing and Production teams to create, design, and maintain the company's websites. They will also be responsible for creating and maintaining a variety of other marketing and product materials.